What is Swadeshotsav 2025?

Swadeshotsav 2025 is a five-day national-level Swadeshi expo dedicated exclusively to Made in India products, organized by Swadeshi Jagran Manch, an affiliate of Rashtriya Swayamsevak Sangh (RSS). The 2025 edition carries the theme “Startup to Space – Bharat First”, highlighting how Indian entrepreneurship now spans everything from cottage industries and handicrafts to cutting-edge technology and space-linked innovation.

Planned at the GMDC Ground in Ahmedabad, Gujarat, the event aims to transform the venue into a “festival of Swadeshi”, where traditional artisans, MSMEs, women entrepreneurs, startups, D2C brands and sector leaders share a common platform. Only Indian brands and Swadeshi products are allowed to participate, ensuring that every rupee spent at the expo strengthens domestic value chains and local livelihoods.

Scale, footfall and highlights Swadeshotsav 2025

Swadeshotsav 2025 is designed on a mega scale, with more than 600 stalls, over 1,000 startups and exhibitors from at least 15 states expected to participate. The organizers are projecting a footfall of more than 2.5 lakh visitors across the five days, backed by strong offline and digital promotion, extensive media outreach and repeat visitors from previous editions.

The total trade area spans around 44,000 square metres, featuring air-conditioned domes, open pavilions, food courts, a business networking lounge, conference zones and thematic display areas. From handlooms, handicrafts, khadi, agro and dairy products to FMCG, electronics, IT services, healthcare, solar, banking, education and franchise opportunities, the product spectrum is intentionally diverse to reflect the “Local to Global” vision.

Legacy of the Swadeshi Mela movement

Swadeshotsav traces its roots to the Swadeshi Mela concept initiated in 1991 under the larger Swadeshi Jagran Manch movement, which has consistently advocated for economic self-reliance, indigenous industries and balanced globalization. Over the last three decades, the Swadeshi Melas and Swadeshotsav-branded events have reportedly conducted more than 600 melas across India, giving countless small and medium enterprises a direct selling, branding and networking platform beyond conventional trade channels.

The Ahmedabad edition has grown into one of the flagship Swadeshotsav events, attracting entrepreneurs, consumers, policy influencers and civil society leaders who resonate with the Atmanirbhar Bharat, Vocal for Local and Bharat First narratives. The 2025 edition builds on this legacy with an elevated focus on startups, innovation, technology adoption and national-scale brand building for Indian products.

For MSMEs, startups and emerging Swadeshi brands, Swadeshotsav 2025 offers a rare combination of direct consumer exposure, B2B networking, distributor and franchise leads, and potential government and institutional connects. With visitor profiles expected to include families, retail buyers, traders, franchise seekers, investors, startup ecosystem stakeholders and media, exhibitors can generate both spot sales and long-term business pipelines.

The shell-scheme stalls, bare spaces and pavilion options are structured to suit different sizes of businesses, from home-grown labels and SHGs to established national brands. Additional benefits like MSME subsidy eligibility (as per applicable government rules), conference participation and curated networking environments increase the ROI potential for serious exhibitors.

Sponsorship and branding opportunities In Swadeshotsav

Swadeshotsav 2025 is also positioning itself as a high-impact branding platform through tiered sponsorship packages such as Title Sponsor, Co-Sponsor, Diamond, Gold, Silver and Pavilion partners. Sponsors gain prominent visibility across domes, stages, entry gates, registration areas, print creatives, digital campaigns and on-ground branding, aligned with the national messaging of Atmanirbhar Bharat.

The organizers highlight that association with Swadeshotsav offers strong emotional and national connect with a patriotic, value-conscious audience, while doubling up as a CSR-aligned intervention promoting local industries. For larger corporates and institutions, sponsorship also opens doors to policy discussions, thought-leadership sessions and deeper engagement with the Swadeshi ecosystem.

Swadeshotsav Experience beyond exhibition: culture, food and ideas

Swadeshotsav is conceptualized not only as a trade exhibition but as a “festival of Swadeshi”, combining business with culture, learning and family-centric experiences. Visitors can expect food courts featuring regional Indian cuisines, cultural programs, thematic pavilions and interactive zones that celebrate Indian heritage, crafts, yoga, Ayurveda and sustainable living.

Conference and seminar slots are planned for discussions around circular economy, AI, digital transformation for MSMEs, women entrepreneurship, rural value chains and export opportunities for Swadeshi products. This makes the event equally relevant for policy enthusiasts, students, professionals and aspiring entrepreneurs who want to understand how Swadeshi and innovation can go hand in hand.

Swadeshotsav Dates, venue and participation details

Swadeshotsav 2025 will take place from 5 to 9 December 2025 at GMDC Ground, near Gujarat University, Vastrapur, Ahmedabad, Gujarat. Daily timings are expected to be from morning to evening in a full-day expo format, with CCTV surveillance, ample parking, on-ground security, banking and courier support and well-planned visitor movement pathways.

Businesses, startups and institutions interested in booking stalls or sponsorships can reach the organizing team at the Swarnim Bharatvarsh Foundation via the official phone numbers and email published on the Swadeshotsav website. Visitor entry is planned through prior registration, with details and regular updates available on the official website and social media handles.

Swadeshotsav Digital presence and previous editions’ reach

Swadeshotsav’s digital presence on Facebook and Instagram showcases glimpses of past editions, including crowd turnout, stall setups, cultural programs and brand showcases. The social channels reflect the consistent positioning of Swadeshotsav as “India’s biggest Swadeshi expo”, highlighting 600+ stalls, 1500+ Swadeshi brands and 2.5 lakh+ visitors as key proof points.

For 2025, the organizers are intensifying online campaigns, influencer outreach and short video marketing to drive pan-Gujarat and inter-state visitor traffic. This integrated approach—offline mela experience combined with strong digital storytelling—makes Swadeshotsav 2025 a powerful launchpad for Indian brands looking to scale visibility and trust in a competitive market.